About Makeup Dr.


Hey I’m Rita,

I’m a 5 foot nothing Lancashire lass, who’s mission is to change the beauty industry and simplify makeup, for US, the regular woman!

This campaign of mine started, because once upon a time, I myself have been where you are now….


You’ve tried all the products, nothing ever seems to be as amazing as you thought it would be. You’ve tried the techniques from the pros, and its either not easy or it just doesn’t suit you. The main thing you’ve probably noticed though, is that no matter what you’ve tried, your makeup has never really changed? I remember that feeling….

So maybe you’re still trying, or maybe you’re at the point where you’ve ‘given up’ and feel sceptical about it all.

I got tired of the ‘sales focused’ industry, and ‘marketing’ or ‘misinformation’ thrown at us, and decided to create a service that gives us ladies ‘the beauty truths’ that simplifies makeup so that you can do it for yourself and feel confident in what you’re doing, but actually see a difference! 

Something that will save you all the time and money that you’ve wasted all those years!



The business was a thought back when I was on mat leave with ‘Mini Doc’. I wanted to create a ‘product recommendations’ app that any woman could navigate, the problem was that having the ‘right product’ was just a third of solving your problem.


The Foundation

So imagine you’re not happy with your foundation, how do you know if it’s the ‘foundation’ your applying? The tool? (sponge, brush, fingers) or how you’re putting it on? (ie how much or where and with which products). Most people will move on to the next foundation and then maybe go through the same issue again and again….. but maybe you just needed a different tool and method not a different foundation?


So I had to put to use my 25 years experience,

Working for some of the biggest beauty brands.  After training & coaching beauty beginners to artists, along with my 25 years of experience with makeup, I have created a SIMPLE formula that brings the understanding of products together with the customers needs IMPARTIALLY.

Sounds Easy Right ?

Because it actually is, the industry doesn’t look at makeup in this simplistic way. Say goodbye the complicated maze that is the ‘makeup world’ and save yourself all the time and hassle.

It should be easy

It isn’t rocket science ladies as much as the videos make us feel it is! Anyone no matter what age should be able to ‘do it’!

It shouldn’t take ages

( 5 mins is plenty) because once you know the formula of ‘what to do’, it makes all of it easier and therefore quicker.

You are unique

so what may work for one person may not for you. We need to look at your needs, experience and skin etc

So was born the coaching practice. I started showing women how they could wear the same products… but it look completely different.

Focussing on where they put it to enhance features, change face shape and get it to look smoother. Then, on the products and tools to suit them, and make the actual ‘doing it’ simple. All this tied in with the ‘common sense’ approach so that you understand why you’re doing what you are, has given my clients the confidence to apply their own makeup in less than five minutes!

I guarantee that spending this bit of time WILL save you a fortune in the long run

Don’t waste anymore time or money
come and work with me….


Hello Gorgeous!

I know you’re here to get help with your makeup journey! Let me do just that, Pop your email below and I will send you what you need to know … it’s worth it promise!

    Makeup Doctor x